Module 4: Persuasive Public Speaking and Communication – How to Make Your Message Matter? (3 hours)

Module 4: Persuasive Public Speaking and Communication – How to Make Your Message Matter? (3 hours)

KSh 7,500.00

Learning Content & Topics:

10 Communication Purpose and Styles The Purpose of Communication

● Inform, Influence, Inspire
● Motivate
● Express Communication Styles
● Direct
● Initiatives
● Supportive

● Analytical Foundational Principle/Concept: Communication determines your promotion (Harvard Business School)

11 Content Creation, Structure and Delivery

Context (Who, Where, When, Why) ●

Content- (What- your one thing and key message & ideas)

– Bow & arrow technique (statistics, anecdotes, examples & main message)

– Bookmarks (short phrases triggering specific stories)
● Conclusion (Your Call to Action) Foundational Principle/Concept: Your message matters (Pete Vargas)

12 Know Your Audience & Client

● Audience awareness and client knowledge
● Connector or communicator?
– Creating connection through common grounds, vulnerability, humor and storytelling
● Delivering with clarity, competence and confidence Foundational Principle/Concept: Your audience/client is king (Cesar Ritz)

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